Why You Need More Than A Logo

We get requests for “just a logo” more than any other. When you're starting out, or in the early stages of creating a business, it can be easy to just think 'I only need a logo!' - what you are saying is that you want a graphic representation of your business to put on your website and business cards. What you truly need is a memorable 'brand' that will attract customers to your business.

You can hire people to design a cheap, basic logo for as little as $5. In this case, the phrase “you get what you pay for” rings true. Your brand won’t make waves with a generic logo that doesn’t truly represent who you really are.

A well designed logo is important; it paves the way for effective branding. However, a brand is more than a logo. It’s more than just visual identification. A brand is an emotion behind what someone sees AND feels when they interact with your company on any level. It’s the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers. It’s what makes you unique, and nothing says unique like customer clear branding designed for you by a professional.

If you want to be successful you’ll need to attract your dream audience by building a brand that resonates with them on every single level from the values to the messaging. A logo alone will never achieve that, and it’s not supposed to.

You might still be thinking 'yeah but I'm only small, I don't really need all that!'. This is an extremely common mindset, and one that we really want people look beyond. Below are just a few reasons why having an overall brand is so important (even for small businesses and freelancers):

• Future-proof your business for growth
  

• Pave the way & stay ahead of the competition
  

• Gain customers who truly love your business
  

Get in touch with us to start creating your brand that will attract your dream client.